Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Really, this is like the creation of the modern marketing discipline. So the Ted Bates agency goes off. They do this product study, market study of who do M&Ms appeal to. And they find that actually M&Ms are super appealing to kids. Now, this is interesting. The candy industry had obviously started as a kid's market. But by this point in time, it's an adult's market.
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