Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Yes, 100% marketing and distribution. And you say ad agencies. I don't want listeners to get the sense that, oh, it's just ad agencies that are doing this and it's advertising. It really is the discipline of marketing, of which ad agencies, I think, were a lot more consultative in this function back in the day than today. They're much more execution-oriented. Yeah.
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