Mars Inc. (the chocolate story)

7975.179 - 8001.167 David Rosenthal

So other big diversified CPG companies like Procter & Gamble, they were starting to do the sophisticated kind of market research here, like we're talking about, you know, the legendary Procter & Gamble product management function. This was starting to happen. But nobody in the candy industry did this. Like the candy industry still operated seat of the pants, Frank Mars type entrepreneurial stuff.