Mars Inc. (the chocolate story)

7734.586 - 7762.538 David Rosenthal

Yeah. And you would think, great, what potential for the consumer market? All the soldiers and pilots have been eating these all war. It's going to be the same story as Hershey's bars all over again. It's going to make M&M's be far as big success coming back to America. Nope. Consumer launch, pretty tepid. doesn't get a lot of pickup back with consumers in America. For years. For years.