Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Right. It was all these puzzle pieces that Forrest was assembling. So back to M&M's. After the war, Forrest and Bruce Murray, of course, now need to find new customers for M&M's. They're going to relaunch it as a consumer candy. Like, obviously, that was the plan. Use the military, bootstrap up the production, Hershey's resources. But like, obviously, this is going to be a... consumer candy.
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