Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Ooh, nice. I think I'm going to pop a peanut butter. Okay. So the legend is that the reason peanut butter M&Ms are not as big as what you would think their market potential is in the U.S. is because Forrest Jr. and John Mars, the sons of Forrest Sr. who would take over and then launch peanut butter M&Ms, they grew up in England. So they didn't get the peanut butter and chocolate thing.
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