Acquired
Mars Inc. (the chocolate story)
David Rosenthal
And I think it means things like you can operate with Rota as your primary operating metric instead of profitability. Good point. So back to the Forrest Mars story in progress. Starting up in the 30s, amazing success story. Within a couple of years, by the end of the decade, they're the third biggest candy company in the country. Incredible achievement. Riding high.
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