Mars Inc. (the chocolate story)

628.905 - 653.5 David Rosenthal

Totally. So what Frank's selling, this penny candy stuff, it's fine. And like I said, the target market is kids, which is a good market. But, you know, kids turn into adults and then they stop eating penny candy. And so the market is not that big. There's also another problem with the penny candy business, a bigger one, which is in those days it was all pretty highly perishable.