Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
So you're basically wanting to say, per unit of fixed investment I've made, how much yield in terms of profit am I getting out of the fixed investment I've made? Exactly. I'd argue, David, that for acquired, we'd actually want to use our time valued at some certain amount as the denominator. What's our profitability per unit of time, which is our fixed resource?
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