Mars Inc. (the chocolate story)

5332.343 - 5354.598 David Rosenthal

I think that's when they sort of adapted that document into the Mars principles. But it's really interesting. It's worth going through them all. So number one, the first principle is quality. Forrest was completely obsessed with quality on every dimension, you know, the ingredients that are going into the candy bars, the candy bars themselves, the wrappers, the shelf placement displays.