Mars Inc. (the chocolate story)

5240.245 - 5266.757 Ben Gilbert

I thought this was like a recent diversification hedge, but here it is effectively at the founding of Mars, or at least Forrest's modern Mars, and he's in the first second year of business buying and diversifying to pet food. And it was immediately a good idea because it became profitable after just a couple of years and started generating enough cash flow to fund the expansion of Mars Bars.