Acquired
Mars Inc. (the chocolate story)
David Rosenthal
So in 1934, just one year after he started the whole thing and started making Mars bars, he comes across this small British company called Chapel Brothers, which had started making, quote unquote, Chappie's brand canned dog food. And this is crazy. At the time... Nobody fed their pets pet food. Oh, really? Pets, dogs, cats, they just ate table scraps.
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