Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
The funny thing is, the lineage of this weird family split, and this you have the rights to the recipe but not the marketing, is the way that the world works today, even though they are, spoiler alert, one company now. If you get a Milky Way in the US and you go and you get a Mars bar in the UK, they're a little different the way you just described, but those are effectively the same products.
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