Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Yep. More sugar and less malt. Malt is not as big in British tastes. So he has the recipe to the Milky Way that he's adapted now for British tastes. But he doesn't have the naming rights, and so he names it the Mars Bar. And this, of course, goes on to become the most popular candy bar in the UK, I think still to this day.
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