Mars Inc. (the chocolate story)

4011.843 - 4035.846 Ben Gilbert

Yep, absolutely. The other interesting thing is nowadays you've got all these variations of candy. I mean, M&M's peanut, M&M's almond, dark M&M's. The Milky Way, the Three Musketeers, and the Snickers are all just adding one ingredient to the same thing. Yes. But they're not labeling them that way. They're building entirely different brands and franchises around each of these three products.