Mars Inc. (the chocolate story)

3985.293 - 4006.066 David Rosenthal

That's exactly what I was going to say. You know, Forrest, and I think it probably really was Forrest here, was closely studying Hershey and what they did and realized, oh yeah, this is a scale business. If we get to scale, we can make profits while pricing our bars such that they are still accessible, even for Americans that have lost their jobs and are in the middle of the Great Depression.