Mars Inc. (the chocolate story)

3933.116 - 3946.184 David Rosenthal

This tells you everything you need to know about the resiliency of the candy business. Mara's revenue goes up to $25 million in 1932. They're just growing hugely. I mean, what did we say? Milky Way did $800,000 in its first year in 1924. Yep. So they go from $800,000 of revenue in 1924 to $25 million in 1932, all amidst the throes of like the worst years of the Great Depression. Yeah.