Acquired
Mars Inc. (the chocolate story)
David Rosenthal
And he gets instructions from his boss that they really got to blow it out. They need to hit big time sales numbers here in Chicago. Forrest, you got to go blitz the whole city with posters marketing Camel cigarettes. So Forrest goes around and he puts billboards up all over downtown Chicago. Supposedly like every storefront window on State Street, he's plastering with Camel cigarette posters.
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