Mars Inc. (the chocolate story)

2307.856 - 2328.501 Ben Gilbert

this is when you start to see this separation of the different players in the value chain of chocolate. It used to just be, well, I buy beans, and then I make consumer-branded chocolate bars. And this is the first time there's a sort of intermediation step where you say, well, Hershey makes the chocolate, and then other people buy the chocolate from Hershey for their consumer products.