Mars Inc. (the chocolate story)

2235.177 - 2260.069 David Rosenthal

So still available today, Baby Ruth Candy Bar, named, I think, for President Grover Cleveland, I think, daughter Ruth, baby daughter Ruth. To introduce the bar, the Curtis Candy Company, which made it, chartered an airplane to fly over the city of Pittsburgh and drop bars down with little paper parachutes over the city. It is like a literal drop. It puts the visa drop to shame.