Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
And it's great. It's a super dense store of energy. It triggers an emotional response in the brain. I mean, everybody who eats sugar today knows that if you're eating sugar, it is triggering, I don't know if it's dopamine or serotonin, but there's definitely a stimulus of a happiness release, which if you're a soldier in World War I, you could use a little of that.
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