Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
And so he decides, I'm rich. I'm going to go big immediately. And so he builds out this huge factory to start production before he's even finalized the formula. So it's really like a go-big-or-go-home strategy, where if it works... Boom, mass production, mass distribution. I set the flavor profile in America and I set the brand in America for chocolate.
0
💬
0
Comments
Log in to comment.
There are no comments yet.