Mars Inc. (the chocolate story)

2050.512 - 2071.526 Ben Gilbert

Yes. And Hershey's kind of uniquely positioned to do it. Imagine you're walking around today with 40 million bucks from the sale of your previous company. You realize there's something going on in Europe. You know it's going to work in America. You can't get your hands on the formula, but you're going to try and reverse engineer it. Your competitors can't self-fund to the degree that you can.