Mars Inc. (the chocolate story)

2019.245 - 2044.245 David Rosenthal

Like, Ben, you mentioned the nickel Hershey bar. He intentionally sets the price at a nickel. He totally could have charged a lot more. This is like this great, delicious, luxurious item. He wants it to be ubiquitous. So he prices the bars at a nickel and he pushes distribution down. everywhere. Five and dime stores, grocery stores, gas stations, newsstands, standard oil stations.