Mars Inc. (the chocolate story)

1990.475 - 2019.225 David Rosenthal

Yep, totally. So Hershey, he was crazy in believing in the potential for all this. But because he invested so much money, he set up the only scale chocolate production facility period in America. He was able to set this taste for the country, which basically locked him in as what chocolate was in America. Fascinating. And he's smart about this, too, from a business perspective.