Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
Now, there's a second view, which is that Hershey happened to acquire a large batch of milk powder from Europe, which has slightly soured by the time it crossed the Atlantic. Reluctant to waste such a large amount, he used it to make chocolate and found that it sold well. Company officials have always denied that soured milk powder played any part in the company's formula.
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