Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
Yeah, so by 1879, once you have milk chocolate in solid form and then you have conching, you now go from bars that are sort of really gritty and hard to bite to this kind of amazing mouthfeel that just massively increased the market. 10x, it's hard to get a number on it, but the market for what chocolate would be from 1879 onward is way bigger than before.
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