Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
Yep. So, incredibly, one of his neighbors who desperately needed this formula because his baby was rejecting breast milk happened to be a chocolatier, a guy by the name of Daniel Peter. So he had this idea for milk chocolate in 1867 by combining the dehydrated baby formula with cocoa and sugar to create a creamy drink. We're still in the drink era.
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