Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
Yep, you're so right. It's funny, that leads me all to my quintessence of this episode is how path-dependent the outcome was. And what I mean by that is, could you do all of the things that Forest Mars did to create a company like this today? No, you could not. It required being in that place in that time with that technology and that competitive set.
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