Mars Inc. (the chocolate story)

12866.944 - 12893.618 David Rosenthal

That's the first order effect on the industry. The arguably as big or bigger is the second order effect of how the industry has responded. So there's been huge efforts over the last couple decades in genetic engineering and hybridization and breeding of cacao trees to optimize for resiliency and output and production. All of which is good, you know, ensuring continued production of chocolate.