Mars Inc. (the chocolate story)

12534.935 - 12555.541 Ben Gilbert

They needed to spice it up because basically it was boring. And does it cost them anything or does it have any impact on their business if they change the color of one to something else? No. Do they actually care what it is? No. But they got millions and millions of Americans to call 1-800-FUN-COLOR, which, by the way, I called yesterday. Oh, amazing. It is no longer in service.