Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
They know how to create these durable marketing franchises and moments. In some ways, it's actually shocking that they missed E.T., given how good they've been in all these other facets. And ultimately, the E.T. thing's a fun story, but did missing it really hurt them? Not really. Not in the long run. No. My last one around this is in this sort of marketing world.
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