Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
That's so true. And let's flip back to the Mars side of the world. The associations that they have leaned into with the brands that people love, it's a very Disney-like playbook that M&M's has run. In fact, they operate a M&M's store in Disney World or in Disneyland. I can't remember which one. But they associate with the holidays.
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