Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Yep. I think the candy industry is much like the luxury industry in that once you have an established product and product brand, it is impossible to kill it. You just can't. I mean, all the fumbles that Hershey had for decades and decades. Still, today, what is a chocolate bar in America? It's a Hershey bar. You just can't kill it.
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