Mars Inc. (the chocolate story)

12315.021 - 12338.073 Ben Gilbert

Totally. So maybe the takeaway is actually M&Ms are a better product and Reese's Pieces are sort of this specialty niche product. And that's why they don't have the market share. And maybe that this whole postulate is wrong, that marketing can create durable brands. And the reason why all these Snickers and Milky Way and M&Ms are victorious is because they're just better products.