Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Exactly. I mean, it happens. Dogs switch food all the time, but it's not like humans choosing to eat something else. It's a process. Right. But then pet hospitals, like vets, like huge, huge switching costs. So I actually think this is like the primary power in the business on the pet side. Yeah, I think that's right. Okay, that's power. Should we do playbook?
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