Mars Inc. (the chocolate story)

11994.8 - 12016.806 Ben Gilbert

There was someone in the Slack that pointed out that this brand power could translate to volume. Essentially, if you trust the brand more and the prices are the same, you just buy more of it over time. So you give more absolute margin dollars to that company over time, especially in a reoccurring purchase business like this. That's the way that brand power accrues. It's not in...