Mars Inc. (the chocolate story)

11921.179 - 11942.526 Ben Gilbert

Done. So there's a thing I want to bring up with you, and this has been a debate in the acquired slack. I don't know if you've seen it at all around branding. So the classic definition of branding, and I need to reread seven powers to refresh myself on this, but the idea is if I show you two products side by side that are identical, but one is branded, will you pay me more money?