Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
And only a third of the market is made up by the top five companies, Mars, Mondelez, Ferrero, Hershey, and Nestle. So two-thirds of international candy and confections is made up by smaller companies. And that is even after all these mergers from the last few decades. So there's still this huge international long tail of candy companies.
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