Acquired
Mars Inc. (the chocolate story)
Ben Gilbert
Looking at the market, at least in the U.S., Mars and Hershey each have about 24% market share of candy and confections, and no one else even comes close. It's the Hershey and Mars show here domestically. Internationally, it's kind of a different story. It is a very fragmented industry. Mars is the whale with 11%. But the next highest are 7% and 5%.
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