Mars Inc. (the chocolate story)

11422.884 - 11443.754 Ben Gilbert

It's a five gram of sugar bar that's super satisfying, that doesn't leave my teeth feeling gross or make me feel like I ate something with a bunch of unnatural ingredients. I know it's still a candy bar, but it's a five gram of sugar candy bar. So I think as far as Mars thinking about, geez, we want some sort of diversification hedge if people stop eating candy bars, they're on a good trend there.