Acquired
Mars Inc. (the chocolate story)
David Rosenthal
Yeah. He actually has a really insightful quote in the 2011 Berkshire shareholder letter while they were still a shareholder in Wrigley as a Mars subsidiary. He says, quote, buy commodities, sell brands has long been a formula for business success. It has produced enormous and sustained profits for Coca-Cola since 1886 and Wrigley since 1891.
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