Mars Inc. (the chocolate story)

10221.628 - 10248.54 David Rosenthal

Yes. Well, so Forrest's business plan in starting Ethel M is basically to build a competitor to Seas. Oh, that makes sense. He sees, just like Warren and Charlie did back in the day, that... C's and high-end chocolate is actually a really, really good business. And the plan is, the way they're going to compete with C's is they are going to specialize in liquor-filled chocolates.