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Mars Inc. (the chocolate story)

10112.162 - 10139.88 David Rosenthal

Yeah. End of 1973, he's built up this whole empire, gone to Europe, built the Europe business, built the pet business, come back to America, built M&M's, retaken over Mars Inc., battled Hershey, beat them at their own game. He gives the company to his three children, a third each to Forrest Jr., John Mars, and Jackie Mars. and totally walks away and retires.

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