Lockheed Martin

9704.873 - 9727.934 David Rosenthal

A difficult and time-consuming option that has rarely succeeded. And as we talked about, definitely Lockheed tried that in the 70s and failed miserably with the L-1011. The other strategy entailed something almost as difficult, increasing market share in existing markets during a period of severely declining businesses. This is what we're talking about. And he says, here's what happened.