Holiday Special 2023

7621.842 - 7643.713 David Rosenthal

It's so counterintuitive and worth reading for anybody who has a brand, any company that has a brand, which is everybody, even, you know, like enterprise software, SAS company, you have a brand, you should read this book. I am just going to read, you have tweeted this. And I think maybe even on air said them all, but I'm going to say them again. This book contains the 24 anti-laws of marketing.