Acquired
Holiday Special 2023
Ben Gilbert
After some early conversations we've had with some of the sponsors for next year, we just sell them differently. I think that was a key insight for us. We used to do, in a season, six main episodes and six specials. And we would sell them both and say, here's what you'll get in this period of time. And that's still how we sell the sponsorships for the season.
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