Holiday Special 2023

1746.859 - 1769.254 David Rosenthal

So The Luxury Strategy, which was part of our preparation for LVMH was reading this incredible book, The Luxury Strategy, which contains the 24 anti-laws of marketing. And I just want to call out anti-law of marketing number 18. You just have this on your desk? Well, I put it on my desk ahead of recording this episode, but actually I've had it on my desk for large portions of this year. Yeah.