Hermès

8883.622 - 8907.257 David Rosenthal

Right. Now, easy for us to armchair quarterback here. Like, obviously, it didn't work. They end up selling it off actually pretty recently to the Agnelli family from Italy, which is the family behind Fiat. Now, look, certainly that one, the Leica thing, it's the combination of all these and the beach bag incident. Bernard sees all this. Here's what he says in the press at the time.