Acquired
Hermès
David Rosenthal
Yeah. Unless that is the core strategy of what you are doing, like LVMH. Yes. Yeah. The third thing that they do, they incubate and create a new luxury brand and company in China called Shangxia. I believe I'm pronouncing that right. In 2009 is when they launch it. It literally means up, down, or like... past, present.
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